The January 15th Economist is out with a headline on the information technology (IT) market that is sure to grab you:
“(The IT market) cannot defy gravity, but the technology industry is faring better than it did in the previous downturn”
Wow. Is the writer reading the same news and research as I am?
Here is the article.
For the record, IT as a whole didn’t even downturn during the 1970s, 1980s and 1990s, although technology changes caused many individual companies to fail and others to rise from nowhere. The mini rose and the mainframe fell almost in synch with the 1970s oil shocks. The PC rose and the minis fell almost in synch with the Black Monday of all Black Mondays, October 19, 1987. And software took over from systems as the driving force about the same time as the “It’s the Economy Stupid” era following the first Gulf War. But through it all, IT spending as a whole kept rising.
In addition, just as the supply side morphed during the continued expansion, during the 90s and this decade much of the personnel costs was shipped to India and Eastern Europe out of North America and Western Europe. But enterprises kept spending.
The last “downturn” that the Economist is referring to is the dot.com bubble. That was a downturn for venture capitalists and Internet entrepreneurs but IT spending hardly blipped then either. I doubt overall 2001 IT spending went down at all vs. 2000. The Economist article, without citation, says it dropped 6%. But whatever the correct number, it was a 9/11 issue and not an overriding trend.
Compare that with likely deflation of IT spending in 2009 according to Gartner, with one of IT’s leading industries—financial services—in tatters, with all the rest of the industries following suit because they cannot borrow, with large layoffs by IBM and Microsoft (just rumors); and Intel’s fourth-quarter revenues off more than 20% compared with a year earlier.
How is that better than the previous downturn?
The Economist article cites Forrester for a statistic that shows 2008 up 8%, 2009 down 3% and 2010 spending back up 9%. Someone isn’t calculating in the fourth quarter of 2008 in those numbers (see Intel above) and the 2010 numbers might be correct only if IT gets some TARP funds (which is less likely than the request from Larry Flynt of Hustler).
Supposedly things are not so bad because of “currency fluctuation.” Exchange rates are an important factor in comparing historical market share numbers of individual suppliers but if IT is going to spend less, as it surely is, it doesn’t matter what currency it’s spending less of.
Also, supposedly, “Demand from China and India is expected to continue to grow despite the gloomy economic outlook.” Huh? Who’s going to buy their goods and services respectively in order to fund increased IT spending?
A third piece of good news according to the article: “All kinds of enterprise software is now available (under open source terms and conditions), which in most cases means that firms pay for maintenance services, but that the programs are free.” Please explain how paying for the razor blades instead of the razors increases the number of guys that need a shave.
There’s a little side trip into cloud computing but I fail to understand how a return to the way IT was developed and marketed 50 years ago is going to increase demand. (I do agree that cloud computing is the technological wave of the future, or back to the future.)
Ironically the article ends by citing an analyst at Citi Investment Research, saying “the IT industry cannot defy gravity.” I agree. And I wonder who bought the unit of Citi he worked for? And I hope he’s still there.
-- Dennis Byron